United Prototype
2010 – 2011
Reputami
2011 – 2015
Studitemps
2015 – 2017
Trusted Shops
2017 – Dec 2025
Joinride.cc
2022 – now✨ After 8 years, it’s time to explore new horizons ✨
At the end of November, I will be leaving Trusted Shops. It’s been a journey of building and scaling international design, content, and product marketing teams, launching the Helios design system, and working with inspiring colleagues across Europe.
I’m excited to explore what’s next at the intersection of classic product design and AI-powered tools and agents.
If you have ideas or opportunities, let’s connect.
Oliver Pitsch is an experienced product design leader from Cologne, Germany, with a strong track record of building cross-functional teams and delivering exceptional user experiences. With over a decade of experience, he specializes in seamlessly integrating the discovery and delivery phases of digital products.
In 2012 he co-founded Reputami, a reputation management SaaS for the hospitality industry, which was acquired in 2015.
Currently, Oliver is directing User Experience & Product Marketing atTrusted Shops and buildsJoinride.cc, the leading german platform for planning and finding cycling group rides.
Latest articles by Oliver Pitsch
View all
Github Copilot shipped one of our most requested features while I was in a super market
Discover how GitHub Copilot built a complete feature for Joinride in the time it took to buy groceries. Learn how AI is transforming product development, speeding up delivery, and making even small backlog items worth shipping.
The Product Team of One: How AI Lets a Small Crew Build Like a Full Product Organization
With AI as a partner, a single motivated person can take on the roles of researcher, designer, developer, marketer, and product manager. In this article we explore how this plays out at Joinride, what new opportunities it creates for small teams, and where the limits and risks still remain.
Generative Design in Product Design: What’s Possible, What’s Hype
Generative design tools such as Figma Make and the new prompt-on-canvas feature are changing how product designers work. In this article we explore what is already possible, what remains hype, and how designers can use generative tools as creative partners without losing control or brand identity.
From Designer to Full-Stack Builder: How AI Expanded My Role Beyond Design and Frontend
How pairing AI tools with my product design background unlocked full-stack velocity and rewired how I ship.
From UX Researcher to AI-Augmented Insight Machine
UX research has always been slow, tedious, and often a bottleneck. With AI tools like transcription, clustering, sentiment analysis, and summarization, researchers can now move faster, iterate more, and deliver insights earlier. In this article, I share how AI transformed my research process, the trade-offs I discovered, and the lessons I learned about keeping the human in the loop.
Liquid Glass: Apple’s Strategic Move Toward a Smart Glass Future
What looks like visual flair today may soon be essential UX. Here’s why translucent design is more than just a pretty face.
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