Oliver Pitsch
I lead teams that turn product strategy into products people love and businesses grow on.
15 years leading product strategy, UX and design at enterprise scale, with design quality as a driver of business results. To never stop learning I put agentic product development into practice, in products I build and run myself.
Open to a new product or design leadership role.
From strategy to market
I take products from the first strategy conversation to launch, together with product leadership and the teams that build them.
Strategy with product leadership
At Trusted Shops I reported to the CEO and CPO for eight years and shaped strategy for a product portfolio used by thousands of businesses and millions of consumers across Europe.
Building teams that ship at scale
I led design, UX and content teams across 6 countries, some embedded in 10+ product squads, others working across all of them as a central team. On-site, hybrid and fully remote.
Design systems people and agents can build on
I've led design system families that make many products, channels and teams feel like one product, and made them readable for AI agents so their output stays on brand.
More on design systems for agentsAt scale and at speed
I took Trusted Shops' new review platform from strategy to launch and operations in 11 countries. At AI Labs, I took a product platform to market-ready in eight weeks with one engineering lead and AI agents.
Design systems, now for agents
I have spent years building design systems, and they matter more now than ever. Agents build a growing share of every product, and they only build it well when they understand it. A design system made for agents is how they do.
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Families, not single libraries
Design system families that span channels, products and touchpoints, like Helios at Trusted Shops, shared in design and in code across more than ten teams.
Agent-ready at Ordio
Made the design system readable for agents, so AI-generated output stays aligned with product quality, patterns and system logic.
On brand in my own products
Claude and Codex build new screens for my products from a design system they can read, and keep every one of them on brand.
Make your own DESIGN.md with Onefold
My lab for AI-native product work
Alongside the teams I lead, I build my own products with AI. It is where I find out first-hand how agents change product management, design and engineering, and the workflows that hold up go back into my teams. And nothing makes me prouder than seeing how many people they help.
Joinride.cc
A leading platform for bike group rides and run clubs.
I built Joinride with Lars, my friend and partner, to scratch our own itch. Today Joinride is one of the leading platforms for group rides and run clubs, used by thousands of riders, runners and clubs.
Writing
All articles
Design Doesn’t Start in Figma Anymore: Twenty Years of Craft, Pointed at Vibe-Coded Products
For twenty years every product I designed started in Figma. Now I work in the opposite direction. Functionality first, craft second, and I teach Claude and Codex to keep every future screen on brand.
Claude smashed the MVP
Last week, I built and launched an entire new product in two working days. Not a prototype. Not a clickable mockup. Not a waitlist. A real product.
Generative Design in Product Design: What’s Possible, What’s Hype
Generative design tools such as Figma Make and the new prompt-on-canvas feature are changing how product designers work. In this article we explore what is already possible, what remains hype, and how designers can use generative tools as creative partners without losing control or brand identity.
Looking for a product leader who builds teams and products?
I am open to a new product or design leadership role, working hand in hand with product leadership and the teams around it.
- Product & design leadership
- Product strategy
- Design systems for agents
- AI-native teams