Product, UX, and AI building
Turning product context into shipped software
Oliver Pitsch builds product systems for the age of humans and agents. With 20 years across design, UX, and product leadership, he combines product thinking, UX craft, business context, and AI building to turn product context into shipped software.
Currently Head of Product & Engineering at AI Labs, where he helps large enterprises unlock the full potential of frontier AI within the boundaries of German and European privacy law. AI Labs connects the data already inside large organizations, from email and communications to ERP systems and data warehouses, into a unified intelligence layer that companies can actually deploy, trust, and build on.
Previously Head of Product at Ordio, an operations and workforce management platform for shift-based teams, and Director of UX & Product Marketing at Trusted Shops. Before that, founder and CEO of Reputami, an AI-driven reputation SaaS for hospitality, acquired in 2015. Also founder of Joinride.cc, the platform for cycling group rides and run clubs in Germany.
His focus is reducing handoffs, removing process overhead, and helping teams move from feedback and intent to working software with more clarity, speed, and leverage.
Alongside consulting and product leadership, I keep shipping my own products. They are small by team size, serious by ambition, and built close to the people they are meant to help.
A leading plaforms for bike group rides and run clubs.
I build Joinride with Lars, my friend and partner, to scratch our own itch. Today Joinride is one of the leading platforms for Group Rides and Run Clubs. Used by thousands of riders, runners and clubs.
A family organizer that makes care work visible.
Famili is my solo-built answer to the quiet mental load that sits in one head at home. It brings tasks, dates, notes, documents, contacts, and daily context together so family work can actually be shared.
A tool to assist in the admin work with changing your name at marriage.
neuerName.com is a product for one of those life admin moments that feels small until it eats weeks. Turning name changes into a personal checklist with contact data, mailing templates, and less guesswork.
Turn customer feedback, product intent, and strategy into scoped work and shipped outcomes.
Design flows, structures, and systems that help products scale without losing clarity.
Use AI tools and agents to compress planning, building, and iteration into faster delivery loops.
Deep experience in HR tech, shift-based work, trust, and operational software.
Connect research, customer requests, product marketing, and behavior to find what matters and act on it.
Shape ways of working where people focus on intent, judgment, and taste while AI handles more of the mechanics.
Get in touch
If you are building a product, evolving a product team, or looking for a sharper way to move from customer insight to shipped software, let's talk. I work with leaders, founders, and teams that want clearer direction, stronger UX, and faster execution with less process overhead.
Best fit for advisory, product leadership, UX direction, and AI building.
Prefer formal contact details? See the imprint and contact information.
Perspectives on AI building, modern product work, and where software teams are headed.
For twenty years every product I designed started in Figma. Now I work in the opposite direction. Functionality first, craft second, and I teach Claude and Codex to keep every future screen on brand.
Last week, I built and launched an entire new product in two working days. Not a prototype. Not a clickable mockup. Not a waitlist. A real product.
Make or Buy war gestern. Heute heißt die Frage: Make or AI – ein Paradigmenwechsel für kleine Teams, die mit AI Infrastruktur und Content selbst bauen.
How I went from never having built a mobile app to confidently shipping a React Native app for iOS and Android in six months, and what GitHub Copilot and Claude changed about learning, leverage, and execution.
I built a GPT that instantly transforms loose feature ideas into clean, GitHub-ready issue markdown ready for Copilot to pick up and build.
Discover how GitHub Copilot built a complete feature for Joinride in the time it took to buy groceries. Learn how AI is transforming product development, speeding up delivery, and making even small backlog items worth shipping.
